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The growing popularity of extreme fitness challenges such as Iron Man events and
triathlons has led to a raft of new training tie-ups, as health clubs scamper to offer their
expertise and facilities to a booming market.
news •
25 Feb 2015
Virgin Active has announced a
range of new offerings aimed at
extreme fitness fans ahead
of the upcoming Tough Mudder
event season.
news •
03 May 2016
David Lloyd Leisure (DLL) has announced a new exclusive partnership with Reebok
Spartan Race UK as the operator moves to gain a foothold in the burgeoning outdoor race
market.
news •
14 Jul 2016
Pure Gym has become the latest major gym chain to capitalise on the UK’s insatiable
demand for extreme fitness challenges by announcing a new tie-up with the 2015 Reebok
Spartan Race series.
news •
01 May 2015
Pure Gym has announced that it will partner the UK’s biggest mass participation running series “Great
Run” – the latest example of a gym teaming up with a popular outdoor event to expand its reach.
news •
03 Dec 2015
Extreme fitness challenges such as Tough Mudder have really captured the imagination of the public. So how can health club operators benefit from the trend?
HCM issue 10 2015
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US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of ...
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Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
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Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
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Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
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US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
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The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
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There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
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While British adults are the most active they’ve been in a decade, health inequalities remain ...
HCM promotional features
Sponsored
“Recent work includes a gym refurb for a number of Everyone Active sites and a full range of merchandise for the Oxford vs Cambridge Boat Race”
HCM promotional features
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The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM promotional features
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Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM promotional features
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Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM promotional features
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University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM magazine
As health club operators move to incorporate recovery into their
offerings to meet growing consumer demand, Steph Eaves takes a
look at what cryotherapy and ice bathing can add to the equation
HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
HCM magazine
Imposter syndrome about a promotion taught the
CEO of SATS that behaving authentically is the most
important part of leadership. He talks to Kath Hudson
HCM magazine
As more people join clubs to support their mental
health, fitness professionals need to be empowered to
take a holistic approach. Kath Hudson shares useful
tools discussed at the ACE summit on mental health
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you.
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Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
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